New Delhi: General Motors India Pvt. Ltd has slashed the price of its mid-sized sedan Cruze by up to ₹ 86,000, nearly a month after introducing an updated version of the model in the country.
The car maker has reduced the price of the top-end version of the car by ₹ 86,000 and the entry-level trim by ₹ 73,000 in order to push sales of the model.
The company launched the facelifted Cruze on 30 January priced between ₹ 14.68 lakh and ₹ 17.81 lakh. Now, the company has priced the model between ₹ 13.95 lakh and ₹ 16.95 lakh, all prices ex-showroom, Delhi.
“We have strategically price positioned the new Chevrolet Cruze 2016 to simplify our go-to-market strategy in this key segment," a company spokesperson said.
The new Cruze has proved its mettle in the market with its new seven-Inch MyLink infotainment system along with striking new design cues and added features, the spokesperson said.
“We are focused on delivering products that buyers in India expect and deserve and with this we hope to serve an even wider set of customers, while providing performance, technology and great design underpinned by strong quality and great value," the spokesperson said.
The price reduction comes at a time when the company is struggling to grow its sales even as other automobile manufacturers have been increasing their sales. In the April-January period, General Motors India, which sells various models including Beat, Sail and Tavera in the country, sold 14,477 units, 44.43% down from 26,055 units in the same period of the previous fiscal.
The updated Chevrolet Cruze is powered by a turbocharged 2 litre diesel engine and comes with both a six speed manual and six speed automatic transmission, the company said in a statement. After struggling for nearly two decades in India, General Motors last year announced a turnaround plan entailing fresh investment of $1 billion ( ₹ 6,400 crore) and ceasing production at its Gujarat plant to consolidate manufacturing operations in Maharashtra. PTI