Home >Industry >Retail >Titan ties up with Montblanc for single brand retail

Bangalore: Watches and jewellery retailer Titan Co. Ltd. said it entered a joint venture with luxury goods maker Montblanc International GmbH for single brand retail trade in India.

The company did not disclose more details in a filing with the BSE.

Germany-based Montblanc sells premium pens, leather products, watches, perfumes and jewellery.

“This JV will help Titan getting hands on with world-class luxury play; Titan is excited with this exposure to tie up with Richemont group," Edelweiss Securities analyst Abneesh Roy wrote in a report.

Roy said Titan would run the Montblanc boutiques in India and the stores would sell Montblanc’s entire range of products.

Titan, a joint venture between Tamil Nadu Industrial Development Corp. and the Tata Group, started out as a watch seller in the mid 1980s but is now attempting to be a lifestyle products retailer. It already sells jewellery, eyewear, belts and the company entered other product categories last year.

Titan launched a line of fragrances called Skinn in September, and in December that it would sell helmets under the Fastrack label.

Shares of Titan rose 0.9% to 245.35 on Wednesday on BSE.

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