Playcast: The challenges of getting India to give

Playcast: The challenges of getting India to give

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The India Giving Challenge is an online fundraising competition which offers corporates and NGOs the opportunity to participate in the Joy of Giving Week, a social movement that aims to engage Indians in "giving back" to society. The Joy of Giving Week will take place from September 27 – October 3, 2009, while the Challenge began on September 1 and will continue till October 10.

The challenge encourages corporate and NGOs to raise funds online by reaching out to their employees, customers, partners and supporters who in turn will reach out to their friends and families thus creating a community approach to fundraising.

In this podcast, we speak to Dhaval Udani of to find out more details about this initiative, the challenges that lie behind organising an event of this nature and how the culture of giving and fund raising has evolved in India.

Visit the India giving challenge website