E-commerce discounts may continue, but in innovative ways2 min read . Updated: 28 Dec 2018, 12:39 PM IST
Questions remain on how effective the new e-commerce norms will be over the long-term
Ecommerce companies in India have been criticized for predatory pricing, but the revised e-commerce policy plans to make deep discounts a thing of the past. However, some analysts believe online marketplace is likely to find innovative ways to continue offering discounts once the dust around the new rules settles.
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