Wine still has fewer takers in India than most other categories
Plenty of consumers in India experiment with wine, but there are very few hardcore loyalists, say analysts
Bengaluru: With its aspirational quotient, sales of wine in India should have risen sharply over the past decade in line with the nation’s growing affluent population constantly seeking new experiences. But most Indians, even the well-heeled ones, just haven’t taken to the grape-based alcoholic beverage. Sales of wine by volume, which is smaller than most other alcobev categories, fell as much as 9% last year, according to analysis of data from research firm International Wine and Spirits Research (IWSR).