Home >industry >infotech >Yuvera Solutions | Products with alter egos

Enterprise name: Yuvera Solutions Pvt. Ltd

Entrepreneur: Raghvendra Saboo (38)

Founded: February 2013

Location: Bengaluru

Brand name: Linqs

Raghvendra Saboo had been looking for an idea to start a company during his entire career spanning more than a decade that included a stint as one of the lead developers at Oracle Corp. The idea came one day out of the blue.

“One day our water purifier broke, so my wife had called somebody to fix it up. Usually for its maintenance, I used to keep a record of what was changed when and what was needed to be changed," says Saboo. “That day, it suddenly came to me rather than going back to my excel sheets where I maintained its records, why couldn’t it tell me itself what was it and what was required."

“Since that day, I started imagining every physical thing talking about itself. There was a time of madness in between," he adds.

That is when he started working on the concept of “hyperlinking the physical world" with the aim of making physical products smarter by connecting them to the Web. He started working on creating digital identities of physical products or what he calls “alter ego".

“When we click a hyperlink, it gives us more information about that particular word. Here, we are talking about creating hyperlinks for a physical world. Why can’t a particular thing tell about itself?" he says. “With our solution Linqs, you can access information about any physical product through your smartphone."

Linqs has a platform to build and host micro mobile Web services for things. It provides a unique identity (ID) to every object and from the object ID serves a Web service tailored for the user’s context. In addition, it has tools that use Linqs tags based on NFC (near field communication) and QR (quick response) codes on products to connect them to mobile Web services hosting content about that particular product directly from companies, marketers or brand managers of that product.

“In phase one, we are creating tools for creating content for which we are looking to tie up with products, brands, marketers," says Saboo. “In phase two, most of the content which has been created for desktops, we are looking to convert it for mobile consumption."

To make a case for the technology, Saboo started with business-to-consumer products to show what it is actually about. “First we started with digital business cards, 1Card, with NFC technology which instantly shares your contact, social and location details, ready to be saved in a phone’s address book with a tap or a scan," Saboo explains.

Funding was the difficult part for Saboo.

“When I launched the product, everybody was convinced on the need part of it, but nobody was convinced on the technology part of it," he says. “So funding was difficult. I funded it though my personal savings. But the biggest challenge was starting the company alone. All my friends are settled and working in good companies with handsome packages. Nobody wanted to leave his job."

“However, we have been fairly successful with our customers, thus I have been able to generate cash flow to keep the company running," he adds.

With more people adapting to technologies such as NFC, Saboo says even if Yuvera had entered the market too early, things are changing for the better with investors turning positive on the need for the technology.

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