HP enters retail photo printing mkt, launches online service

HP enters retail photo printing mkt, launches online service


Hewlett-Packard today announced entry into retail photo printing market and launched its consumer online photo service in India to capture the potential of digital photography and the country’s immensely swelling mobile phone and digital camera market.

The HP Retail Photo Solutions (RPS) would offer end-to-end digital photography services and the HP Snapfish website could store and share unlimited number of photos free of cost.

V Krishnan, GM, Consumer Sales, Imaging & Printing Group; (IPG), HP India Sales Pvt Ltd said that these would take digital photography to the “next level". “Today’s announcement brings HP closer to realizing our vision for creating an all-digital photography marketplace".

“By establishing a footprint of 3000 Retail photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India, we hope to change the dynamics of the photo printing market", he said.

Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low Rs.2.95 (4x6 size). Snapfish will also provide for delivery of printed photos at the doorstep of the customer through HP outlets.

The RPS services would provide high quality photos lasting five times longer than traditional photos, he said. Consumers could also print photos on key chains, mugs, t-shirts, mouse pads,photo greeting cards, posters, calendars and coasters at HP Retail Photo outlets or place orders on Snapfish website.

RPS will allow consumers to print on various substrates such as art paper, canvas and can also print instant photo albums.