Panasonic ups festive season marketing budget, spotlight on Karnataka
Apart from discounts, Panasonic's festive offers this year centre around offering consumers assured scratch-card gifts with their purchases of home appliances
Bengaluru: Panasonic India Pvt. Ltd is spending more to woo Indian shoppers this festive season, which it predicts will be better than last year’s. The Japanese TV brand’s Indian arm is investing Rs.85 crore in marketing for the season, up from roughly Rs.70 crore last year.
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