Home / Industry / Facebook surpasses Google as most visited site in US

New York: Facebook has toppled Google for the first time as the most visited site in the US for the year 2010, according to a study.

The social networking site was the most visited, with 8.9% of all US visits between January and November 2010, according to Experian Hitwise, an online measurement service provider.

Facebook, which connects over 400 million people globally, moved to the top slot within a span of six years. ranked second with about 7.2% of all visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%).

For the two consecutive years 2009 and 2008, dominated the most visited website space in the US, while News Corp’s MySpace, which was at the top slot in 2007, is currently ranked at No.7.

Interestingly, if we combine all Google’s properties like YouTube and email together, Google becomes the most visited site with 9.9% of all the US visits between January and November 2010. Facebook follows at 8.9% and Yahoo! and all of its properties ranked third at 8.1%.

Others in the top list are — Msn (sixth), Myspace (seventh), mail live (eighth), Yahoo! search (ninth), bing (10th).

Besides, the top 10 websites accounted for 33% of all US visits between January and November 2010, an increase of 12% versus 2009.

Meanwhile, Experian Hitwise said that Facebook was the top-searched term overall.

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