Patni to implement new CRM solution for Turkish bank

Patni to implement new CRM solution for Turkish bank

Mumbai: IT services provider Patni Computer Systems has said that it has won a contract from Turkey’s Akbank for implementing new customer relationship management product.

The system integration deal will see Patni implementing Akbank’s new customer relationship management product from Chordiant Software over the next 16 months, a statement said.

Akbank is Turkey’s leading bank and the most valuable company on the Istanbul Stock Exchange.

The new CRM solution will complement Akbank’s existing customer management systems to enable Akbank to enhance its portfolio, campaign and leads management processes.

Once implemented, the CRM system will also provide Akbank with an uniform and consistent view of its customers to drive up targeted intelligent sales and improve existing reporting facilities, the release said.

Patni’s Executive Vice-President Brian Stones said: “This is a great win for us. Akbank prides itself on being an innovator in its field and this new system will enable it to enhance its overall customer relationship management system in order to strengthen and maintain its current position as Turkey’s number one bank."