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Business News/ Industry / Retail/  Indian e-commerce market to account for 2.5% of GDP by 2030: Goldman Sachs
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Indian e-commerce market to account for 2.5% of GDP by 2030: Goldman Sachs

The report says hyper growth in affordable smartphones, improving infrastructure, and propensity to transact online are key growth factors

India’s attractive demographics – the youngest population in the world – should lead to over 300 million new online shoppers in the next 15 years, making e-tailing the largest online segment, Goldman Sachs report said. Photo: Getty ImagesPremium
India’s attractive demographics – the youngest population in the world – should lead to over 300 million new online shoppers in the next 15 years, making e-tailing the largest online segment, Goldman Sachs report said. Photo: Getty Images

Mumbai: The e-commerce market will account for 2.5% of the India’s GDP by 2030, growing 15 times and reaching $300 billion, a report said on Wednesday.

The current market size of e-commerce is $20 billion. The report by Goldman Sachs cited the “hyper growth in affordable smartphones, improving infrastructure, and a propensity to transact online," as key growth factors.

“Further, India’s attractive demographics – the youngest population in the world – should lead to over 300 million new online shoppers in the next 15 years, making e-tailing the largest online segment," it said.

The report identified c, online travel, digital advertising market and electronic payments as segments that could “potentially catalyse domestic companies into multi-billion dollar businesses".

India will have the second-largest digital population in the world with 1 billion users by 2030, powered by online mobile penetration, it added.

“India has enough spectrum and telecom infrastructure to provide 3G data coverage to 25-30% of the population," it said, adding that “further, 3G-enabled smart phones are available for $40 with more than 900 phones launches last year".

The payment landscape is also evolving fast with the launch of digital wallets and payment banks, despite 60% of e-commerce transactions in cash-on-delivery mode, the report pointed out.

“Logistics and infrastructure are bottlenecks, but also indirect drivers for online adoption," it added. Over $6 billion of private funding has come into India in 2014 and “significant funds are still waiting, implying a potent eco-system is in place," according to the report.

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Published: 06 May 2015, 08:39 PM IST
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