Making the most of mobile phones1 min read . Updated: 23 Aug 2013, 08:56 AM IST
With mobile penetration at 92% in Asia, survey looks at how people interact with mobiles and the opportunities it presents for brands
Mobile phones have changed the way people communicate. In Asia, they are central to the lives of young consumers who wield their substantial purchasing power to use them as a vital communication and information tool. To map their consumption behaviour, global research firm TNS surveyed 38,000 mobile phone users in 43 Asian countries, including India. With mobile penetration at 92% across these markets, and consumers engaging with a growing variety of services on their handsets, the survey looks at how people interact with mobiles and the opportunities this presents for brands.