Artificial intelligence (AI) has become a buzzword, pushing established software vendors to introduce it into their product strategy, “creating considerable confusion in the process", according to IT researcher Gartner Inc.
Gartner Inc, on Tuesday, predicted that by 2020, AI technologies will be virtually pervasive in almost every new software product and service and will be one of the top five investment priorities for more than 30% of CIOs, globally.
Gartner defined AI as systems that change behaviors without being explicitly programmed, based on data collected, usage analysis and other observations.
The researcher said that in May 2017, the term artificial intelligence was the seventh most popular term on gartner.com, thus indicating the rising level of interest among the company’s partner to use AI for their digital business strategy. The term did not feature in top 100 search terms back in January 2016.
“AI offers exciting possibilities, but unfortunately, most vendors are focused on the goal of simply building and marketing an AI-based product rather than first identifying needs, potential uses and the business value to customers," said Jim Hare, research vice president at Gartner. “As AI accelerates up the Hype Cycle, many software providers are looking to stake their claim in the biggest gold rush in recent years."
Even as companies across the globe are currently seeking AI solutions to enhance decision making and process automation, Hare suggests vendors to use the term ‘AI’ wisely in sales and marketing materials and “be clear what differentiates your AI offering and what problem it solves," to avoid confusion and make the most of AI technologies. The IT researcher also recommends vendors to use the simplest approach to carry out a task, which might not necessarily be cutting-edge AI techniques.