New Delhi: Ola, India’s largest cab-hailing service, has appointed Ben Legg as the managing director for its UK operations, soon after the company announced its plans to enter the market to take on rival Uber. Legg was the chief executive officer at New-York based global marketing technology company Ad-Parlor. He also had stints at digital advertising firm Adknowledge, Google Europe, Coca-Cola and McKinsey & Company.

Legg will build the senior leadership team and drive operations to establish overall presence in the UK by the end of 2018, the company said in a statement on Monday.

“We are delighted to have a talented leader like Ben at the helm as we start our operations in the UK," Ola Co-Founder and Chief Executive Officer Bhavish Aggarwal said. “Ben has a diverse set of experiences that span strategy and operations and is best placed to drive the development of the business in one of the world’s most evolved transportation markets. Ola is focused on building the future of mobility and Ben will help us to achieve this mission in the UK."

Ola, run by ANI Technologies Pvt Ltd, recently announced its plans to enter the UK as it obtained licences to operate in South Wales and Manchester. The company is set to launch operations in South Wales within the next month.

The move signals Ola’s aggressive expansion to fight Uber in overseas markets and set up base for a large international business, expected to generate revenues alongside its Indian operations.

“I am excited to join Ola as it launches in the UK and brings its compelling ride-hailing services to passengers at their fingertips," Legg said. “Ola is committed to working in partnership with policymakers and regulators in all local markets in the UK, to help ensure that our goals are aligned with theirs."

The appointment comes after Ola launched in Australia in February this year and named Simon Smith as the managing director to manage operations in the country. It has got 40,000 drivers across Australia on board since, according to Ola.

Bengaluru-based Ola claims to conduct 1 billion rides each year globally, with more than a million drivers and 125 million customers in over 110 cities.