E-commerce boom hurts brick-and-mortar retailers
Wholesalers and retailers are putting pressure on brands to help them compete more effectively with e-commerce websites
Bangalore/New Delhi: E-commerce firms including Flipkart, Snapdeal, Myntra and Jabong are confronting resistance from all stakeholders of modern retail—from consumer goods makers and distributors to offline retailers—as they try and grab a larger share of the consumer’s wallet by dangling attractive discounts.
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