LG India aims to sell 1mn monitors in 2008-09

LG India aims to sell 1mn monitors in 2008-09

New Delhi: “LG Electronics is looking at selling one million monitors during this fiscal," a senior company executive said.

“We are targeting to sell one million monitors (both CRT and LCD) in 2008-09, of which 6.5 lakh are in the LCD space and 3.5 lakh will be CRT monitors," LG Electronics India Pvt Ltd, Digital Display & Storage Division, Business Group Head R Manikandan said.

LG Electronics has recently entered into the B2B space for corporate and enterprise customers to augment sales.

“Volumes have gone up since we entered into the B2B space. At the moment, up to 15% of the total monitor revenue is coming from the B2B segment," he said.

“We are aiming to have 40% of the monitor revenue from this space during the current fiscal," Manikandan said.

The company is also planning to manufacture monitors in its Pune factory from this month.

“At present all our monitors are made at the Greater Noida factory. But this month onwards we will start manufacturing them in the Pune plant as well due to capacity expansion and to meet growing demand from Indian customers in south and west," he said.

He said that though the company’s focus would be more on the LCD monitors it would not exit manufacturing CRT monitors immediately as CRT monitors still have use in entry level computers and educational segments.

“Eventually, the CRT monitors will be completely replaced with LCD monitors," he said.

The company recently launched energy efficient monitors besides multi-link monitors (L206WU) and the designer series monitors (W84 series) to expand its portfolio. It claims the new W52TE series monitor reduces energy consumption by up to 50%, compared with other monitors of the same size.

Besides, a widescreen LCD monitor FLATRON L206WU that can be connected to a computer using a USB cable, is aimed at people who want to add a second screen. In fact, it can accommodate up to six additional screens without having to open up the computer to install a second graphics card.

The W84 designer series is not about technology alone. It is targeted at consumers who want to enhance the ambience of their rooms with stylish looking high performing gadgets.

LGEIL has achieved a turnover of Rs9,500 crore in 2007. Its manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world.

The second greenfield facility is at Ranjangaon, Pune, which manufactures GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India’s first mobile phone manufacturing unit and also Asia’s largest Optical Disc Drive manufacturing plant.

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