BackMyntra appoints new chief marketing officer
Gunjan Soni worked as executive vice-president for strategy at Star India, on initiatives in content, sports and digital domains
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Bengaluru: Online fashion retailer Myntra (Myntra Designs Pvt Ltd) said on Tuesday that it has appointed Gunjan Soni as chief marketing officer and head, International brands business. Soni will join the firm at the start of December.
Before this, Soni worked as executive vice-president for strategy at Star India, on initiatives in content, sports and digital domains, and prior to that was partner at consulting firm McKinsey & Co. where he worked across consumer sectors and geographies.
Myntra has been looking for senior leaders in finance, marketing and technology under chief executive officer (CEO)-designate Ananth Narayanan and human resources head Pooja Gupta was leaving the company ahead of a senior management overhaul, Mint reported on 10 September.
“Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country," said Narayanan in a statement.
“I am very excited to be joining Myntra. It’s a privilege to be working with a team that is changing and shaping ‘New India’ so fundamentally. As I come in, would like to take brand Myntra to iconic status in fashion - not just through traditional marketing but by applying data and technology to transform the consumer experience on personalization and social to best in the world! I am also excited to bring many new international brands to the Indian consumers," said Soni.
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