Nissan to launch 8 new vehicles in India by 2021
Nissan aims to increase its market share in India’s car market from the current 2% to 5% by 2021 through new product launches under its Nissan and Datsun brands
New Delhi: Japanese auto major Nissan Motor Co. will launch eight new products in India over the next five years, enhancing its presence across the country. The company, which is aiming at 5% market share in India by 2020 will launch the new products under its Nissan and Datsun brands.
“India is a very important market for Nissan globally. The Indian market has all the attention of the top management. We will be launching eight new products by 2021,” Nissan Motor Co. senior vice-president, management committee, chairman of Africa, Middle East and India Region Christian Madrus told PTI. These new products will be equally distributed across Nissan and Datsun brands, he added.
“This will help us position as one of the top brands in the country. We have already stated that we are looking for 5% market share in India by 2020,” Madrus said.
Nissan currently has around 2% share in the Indian car market. While he declined to share more details of the planned new products, he said: “In recent years we have launched more Datsun products so the first one to be launched from the new ones will be a Nissan product.”
Nissan India operations president Guillaume Sicard said the company will launch the hybrid version of its top end SUV X-trail within this fiscal. On future products, Sicard said the company will focus on segments where there is latent demand.
“In India there is appetite for large hatchback and also for sedans with big loading capacity,” he said, adding crossover SUV is also on the cards. “Considering Nissan’s DNA, SUV is a given but it won’t be the only one,” Sicard added.
Apart from the Indian market, Madrus said Nissan is also making India an export hub for Africa and the Middle East.
“The products we have developed in India are also suitable for these regions. We want India to be the base for export to these markets,” he said.
Besides, the three cylinder low emission engine that Nissan has developed for India will be exported to Brazil and Latin America, Sicard added.
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