How Bigbasket founders, a squad of dotcom survivors, are battling Jeff Bezos in India
Even as Amazon and local rival Flipkart push into groceries, Bigbasket's founders profess equanimity in a country where groceries account for half of $1trillion retail market
Bengaluru: Tech start-ups are typically founded by young entrepreneurs with more passion than experience. This is as true in India as it is in Silicon Valley. Then there’s Bigbasket, whose founders are veterans of the dotcom bust and mostly north of 50. Drawing on their successes and failures, they’ve turned their six-year-old start-up into India’s biggest e-grocer and are taking on a host of competitors, including Amazon and brick-and-mortar chains operated by the nation’s biggest conglomerates.