New Delhi: As much as 56% of 1,000 mobile users surveyed by Bank of America Merrill Lynch (BAML) want to use SIM cards from Mukesh Ambani-promoted Reliance Jio Infocomm Ltd as their secondary SIM cards.

Only 24% of the respondents were open to using it as a primary SIM, given that REliance Jio really offers the network quality that it has claimed. Only 11% of the sample wanted to use it as a mifi/dongle device. At least 9% respondents do not want to use the Reliance Jio service in any form, BAML said.

“Our survey brought out a high willingness among consumers to try out the Jio SIM... We consider 24% (the primary users) to be a high percentage of consumers who would be willing to move to Jio and believe that incumbents will try to retain subscribers by offering freebies/matching tariffs. This would likely lead to an increase in competitive intensity," the brokerage firm said in its report, adding that Aircel and Reliance Communications will be the most vulnerable, given that as much as 33% of Aircel subscribers and 28% of RCom subscribers are willing to shift to Reliance Jio as a primary SIM.

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The BAML survey said that 95% of customers were largely satisfied with their current mobile operator. At least 92% of consumers intend to watch more videos or surf more if tariffs decline and 72% of consumers intend to upgrade to 4G smartphone in the next 12 months and 89% will upgrade to VoLTE-enabled phones (for unlimited voice service).

Interestingly, BAML found that call drops are not a big issue, with only 15% complaining about it. The bigger issues are slow data speeds and a no value for money proposition.

“39% of consumers we surveyed have tried Jio’s free offering, with 27% happy with the service (70% of actual Jio users) and rating the service better than their existing operator and the remainder believing Jio is at par or inferior to their existing operator," the brokerage firm said in the report.