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Business News/ Industry / Retail/  Mother Dairy to pay Rs2 more per litre of milk to farmers
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Mother Dairy to pay Rs2 more per litre of milk to farmers

Drought has affected farmers in many parts of the country, says Mother Dairy managing director S. Nagarajan

Mother Dairy sells about 35 lakh litres of milk per day. Photo: Pradeep Gaur/Mint (Pradeep Gaur/Mint)Premium
Mother Dairy sells about 35 lakh litres of milk per day. Photo: Pradeep Gaur/Mint
(Pradeep Gaur/Mint)

New Delhi: Milk supplier Mother Dairy on Thursday said it will pay farmers 2 more on every litre procured during this summer but ruled out any increase in retail prices for at least the next two months.

At the beginning of this month, Mother Dairy was procuring milk at an average 37-37.50 per litre from farmers in Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Andhra Pradesh.

“I do not expect retail prices to go up in the next 60 days. But we will have to pay more to farmers during summer. There has been an impact on farmers due to drought in many parts of the country," Mother Dairy managing director S. Nagarajan told reporters.

He said the company will increase the milk procurement price for farmers by 2 per kg to ensure that the availability of stock with the company does not get affected during summer.

“In summer, temperature goes up and that affects supply. Moreover, there is marriage season. So, we will pay more to farmers to maintain our milk procurement," Nagarajan said.

Mother Dairy sells about 35 lakh litres per day, of which 30 lakh litres is in Delhi-National Capital Region (NCR). It has about 800 milk booths and nearly 400 stores in the NCR.

On partnering with Indian Premier League team Delhi Daredevils as its principal sponsor, Nagarajan said, “This is our first association with any sport in a major way. Mother Dairy is a part of life in Delhi in the last 45 years. To us, the association with Delhi Daredevils is important."

Although the contract is for IPL 2016, Nagarajan said, “I don’t see as a one-year kind of venture. We need to understand what is sport sponsorship."

Delhi Daredevils chief executive Hemant Dua said it was a natural fit to associate with Mother Dairy. Mother Dairy is also exploring to extend their association with cricket tournament organised by Delhi Daredevils in Delhi schools, both private and government-run.

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Published: 21 Apr 2016, 07:46 PM IST
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