Amazon eyeing offline tie-ups to take on Flipkart in online fashion retail
Amazon India is attempting to revive sales in its online fashion business by forging alliances with popular brands that have high recall among urban consumers
Bengaluru: After trailing arch-rival Flipkart Ltd in the crucial online fashion retail business, Amazon India is aggressively pursuing partnerships with large offline fashion brands and is even looking to invest in some of these brands and offline retailers.
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