The Big Data challenge for auto firms5 min read . Updated: 05 Aug 2014, 12:37 PM IST
Car makers in India are using analytics to drive business, but they are yet to optimize its use for relevant information
Mumbai: When the sales of XUV500, one of Mahindra and Mahindra Ltd’s best-selling sport utility vehicles, started dropping after a strong run for a-year-and-a-half, the company turned to social media and traditional feedback channels to work on a turnaround strategy.
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