India turns Tesla model on its head to target mass market3 min read . Updated: 12 Jan 2018, 05:29 PM IST
India's relatively low rate of car ownership means consumers have an opportunity to make the electrification leap without some of the challenges and costs other nations will face
New Delhi/Mumbai: Tesla Inc. helped electric vehicles gain a mainstream foothold in the US by starting with luxury cars and then moving down-market. India’s nascent transition to EVs is heading in the opposite direction.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more