Nikon expands in bid to create ‘photography culture’1 min read . Updated: 27 Sep 2007, 09:26 AM IST
Nikon expands in bid to create ‘photography culture’
New Delhi: Catering to a buregoning need in the realm of specialized photography, world leader Nikon announced that its cameras will be available in India across all price points for both beginners and professionals.
Nikon Corporation, worth $6.3 billion with operations straddling America, Europe, Oceania, Asia, Middle East and Africa will set up a 100% subsidiary in India. Headquartered at Gurgaon, it will distribute a wide variety of professional and compact digital cameras,namely the Nikon D-SLRs and the Nikon Coolpix
The company will also manage its Indian and Middle East operations (Saudi Arabia, Dubai, Turkey, Iran, Bahrain, Israel, Oman, Qatar and UAE).
Speaking on the occasion, Hidehiko Tanaka, managing director, Nikon India Private Ltd said: “Enhancing consumer choice and outreach through augmented distribution network and superior service support, we will hold workshops and photo contests to promote the photography culture in the country."
They are aiming for capturing 45% of the Indian digital SLR market and 10% of the Indian compact camera market. Presently they have two regional distributors but these networks will be further augmented. By the end of 2006-07 the company will go in for 100% expansion in retail consumer outreach through its dealer network.