IWC regional director Maxime Ferté says 2008 provided an opportunity to differentiate from the competition
Swiss luxury goods company Compagnie Financière Richemont SA, which owns more than a dozen luxury watchmakers and jewelers, including Cartier, A. Lange & Sohne, Vacheron Constantin and IWC Schaffhausen, opened its first office in India recently. Maxime Ferté, regional director of IWC, the 140-year-old Swiss watchmaker and creator of the iconic Pilot and Portuguese range of watches, was in India to announce the opening of the office. Ferte, 38, spoke in an interview about the brand’s association with India and the Swiss watch industry as a whole. Edited excerpts:
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