After exiting India during the emergency, Swiss watchmaker Titoni marks its return to India this year after a 40-year gap with the launch of the gorgeous day-date automatic Airmaster. For over 97 years, Titoni has been crafting excellent timepieces at its headquarters in Grenchen, Switzerland. It was also one of the first Swiss watch brands to establish an active business in India. Titoni setup its subsidiary here soon after India gained independence and quickly became the most recognised Swiss watch of the era. A 100% independent, fully-owned Swiss watchmaker, Titoni has been active in the mid-range market segment and is perhaps among the few luxury watch brands with the motto, “You don’t need to be a billionaire to own a beautiful watch."

The Titoni Airmaster is one of the brand’s most popular and successful watches since the launch of the range in 1969. The Titoni Airmaster is available exclusively at Ethos Watch Boutiques, India’s largest and most trusted luxury watch retailer. The iconic timepiece has been a true reflection of Titoni’s long-standing passion for the art of fine watchmaking and its 97-year long history of producing watches of the highest calibre. Let’s find out if the watch fits the bill in all aspects:

1.The Design

Titoni’s Airmaster is a perfect amalgamation of classic lines and elegant design. Manufactured in Lucerne, the watch is hand-assembled from start to finish with over 100 dedicated craftsmen working on one watch at a time. What sets the watch apart is the dial - clean, uncluttered and classic. The applied diamond-cut Roman numerals against the sun-brushed black dial give it a striking appearance. The two-tone design makes it ideal for formal as well as casual occasions and adapts perfectly to the style of the wearer, befitting a man of any age.

Whatever the occasion, the Titoni Airmaster makes a statement. Photo: Ethos
Whatever the occasion, the Titoni Airmaster makes a statement. Photo: Ethos

2.The Specs

The Airmaster day-date is powered by an automatic Swiss Made mechanical movement (Sellita SW200-1 and Sellita SW 240 across different versions) with a fairly decent power reserve of 40 hours (ideal for daily wear), and has an accuracy of 28,800 Vph, i.e., it’s accurate to 1/8th of a second. The watch features hours, minutes and seconds functions with a day, date and day of week display. What’s more interesting to know is that each Titoni timepiece undergoes the most rigorous of tests before it gets to adorn a wrist. In terms of durability, the watch is made of 316L stainless steel and is well protected with scratch-resistant sapphire crystal and a water resistance up to 50m.

Undergoing the most rigorous of tests, the Titoni Airmaster boasts of exemplary accuracy and durability. Photo: Ethos
Undergoing the most rigorous of tests, the Titoni Airmaster boasts of exemplary accuracy and durability. Photo: Ethos

3.The Price

The Airmaster collection has been priced carefully by the brand, starting from Rs. 80,000. Trust us when we say you will not get a better and more reliable automatic Swiss Made watch that boasts of such finesse and quality. The watch can be worn as easily to the boardroom or a whiskey tasting as it can be to a regular day at work or a special occasion.

The gorgeous day-date automatic Airmaster, the brand’s most popular watch since 1969. Photo: Ethos
The gorgeous day-date automatic Airmaster, the brand’s most popular watch since 1969. Photo: Ethos

Check out the complete Titoni Collection here.

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