Mumbai: Swedish fashion retailer Hennes and Mauritz (H&M) on Monday said it will launch its first two stores in Mumbai in August and a third store in the city by winter.

The first H&M store in Mumbai will open on 13 August at High Street Phoenix and the second on 25 August at Phoenix Market City, Kurla. The third store will be at Inorbit Mall, Malad, a suburb in Mumbai.

Earlier in June, the fast fashion retailer said that it would double the number of its stores in the country from six to 12 by year-end. The Indian unit of Hennes & Mauritz AB, which entered India in October and currently operates stores in Delhi, Punjab and Bengaluru, will expand to Mumbai, Pune and Chennai.

By winter, Chennai will have its first H&M Store of over 34,500 sq.ft at Express Avenue Mall. The company will open at two locations in Pune at Phoenix Market City (33,000 sq.ft) and Westend Mall (23,000 sq.ft).

“H&M is having a great first year in India; the fantastic response from our consumers, to adopt international trends in their wardrobes, and a stronger economy have encouraged us to explore new markets in metros and beyond. All our new locations will be full concept stores, offering the latest in women’s, men’s and children’s fashion," said Janne Einola, country manager, H&M.

Globally, H&M had 3,970 stores as of 29 February and plans to open 425 more by November, The Wall Street Journal reported on 6 April. The company is the world’s second-biggest clothing retailer by sales after Zara’s parent Inditex SA of Spain.

Inditex SA has been in India since 2010 in a joint venture—Inditex Trent Retail India Pvt. Ltd—with the Tata group’s hypermarket and department stores retail company Trent Ltd. It has opened 16 stores in five years, according to its annual report for fiscal 2015.

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