OPEN APP
Home >Industry >Retail >H&M hires diversity leader after ‘monkey hoodie’ scandal
H&M reiterated that ‘the recent incident was entirely unintentional’ but ‘demonstrates so clearly how big our responsibility is as a global brand.’ Photo: AP
H&M reiterated that ‘the recent incident was entirely unintentional’ but ‘demonstrates so clearly how big our responsibility is as a global brand.’ Photo: AP

H&M hires diversity leader after ‘monkey hoodie’ scandal

H&M says it has appointed a diversity leader after having been accused of racism over an ad showing a black child dressed in a hoodie reading 'coolest monkey in the jungle'

Copenhagen: Swedish low-cost fashion brand H&M says it has appointed a diversity leader after having been accused of racism over an ad showing a black child dressed in a hoodie reading “coolest monkey in the jungle."

H&M said late Tuesday on its Facebook page that the group’s “commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward."

The Stockholm-based clothing retailer reiterated that “the recent incident was entirely unintentional" but “demonstrates so clearly how big our responsibility is as a global brand."

NBA star LeBron James and rapper Diddy were among those who had responded with outrage to the ad. American rappers The Weeknd and G-Eazy cancelled a partnership with H&M.

Subscribe to Mint Newsletters
* Enter a valid email
* Thank you for subscribing to our newsletter.

Click here to read the Mint ePaperMint is now on Telegram. Join Mint channel in your Telegram and stay updated with the latest business news.

Close
×
Edit Profile
My Reads Redeem a Gift Card Logout