Who’s winning the smartphone buzz?3 min read . Updated: 30 Dec 2015, 12:46 AM IST
Chinese brands are investing heavily in India and in the online space, hoping it will drive image leadership, online sales and, eventually, offline sales as well
The launch of new smartphones keeps social media chattering, and the buzz peaks around Diwali when manufacturers start battling for market share. NetImpact, a digital consultancy specializing in social analytics, analysed about 350,000 social media conversations during 1-15 November. The analysis threw up some interesting findings, which could indicate the way the smartphone market is headed.
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