Dabur ties up with Amazon to boost global sales

Dabur will start selling its products in the US, Canada and Mexico on Amazon's global marketplace this quarter

Sounak Mitra
Updated26 Sep 2017
Dabur products are already available on Amazon’s India marketplace.
Dabur products are already available on Amazon’s India marketplace.

New Delhi: Health supplements and personal care company Dabur India Ltd will start selling its products in the US, Canada and Mexico on Amazon’s global marketplace this quarter, the two companies said.

Dabur India will initially sell 30 of its products, including Vatika hair oil, Meswak toothpaste and Chyawanprash, through the Amazon Global Selling programme, and add 80 more next quarter, Krishan Kumar Chutani, executive director (consumer care business), Dabur India, said. The firm now gets about 30% of its revenue from global markets.

Amazon, which launched its Global Selling programme in May 2015, has been pushing it to Indian brands in the past few quarters. The programme has 26,000 Indian sellers who have listed about 70 million products for Amazon’s global marketplaces.

Dabur products are already available on Amazon’s India marketplace.

The Jeff Bezos-led firm already has global selling arrangements with 60 Indian brands, including dairy brand Amul, footwear brand Liberty Shoes, ethnic wear brand Biba and FabIndia, watch brand Titan, bathroom fittings company Hindware and ayurvedic products maker Organic India, among others. Products made by Baba Ramdev’s firm Patanjali Ayurved Ltd and Rooh Afza maker Hamdard Laboratories are also sold on, the company’s marketplace for the US market.

The alliance with Dabur is part of Amazon’s plan to cater to increasing demand for natural, herbal and ayurvedic products in countries like the US. “The alliance will help Dabur expand internationally as they increase their reach and further penetrate into Amazon’s global marketplaces,” said Gopal Pillai, director and general manager, seller services, Amazon India.

Dabur, which entered the US in 2010 with the acquisition of Namaste Laboratories for $100 million, has been selling Namaste products on Amazon’s US marketplace even before the new arrangement. “This is the first time we will be selling Indian brands in the US market,” said Chutani.

Last week, Dabur said it will create an ayurvedic marketplace online with Amazon India that will house all ayurvedic brands and products available in India.

Chutani said Dabur has been working on a pilot to offer advice and professional help to consumers looking to buy ayurvedic products. Ask Dabur, which is now being piloted in Odisha, is an initiative that will have doctors and healthcare professionals offer guidance and prescribe ayurvedic medicines over phone.

According to Chutani, Dabur may make Ask Dabur a subscription-based model and may look at opening clinics with Ayurveda doctors to advise patients. He declined to share details.

On Tuesday, shares of Dabur India fell 1.42% to Rs308.10 on BSE, while the benchmark Sensex closed 0.08% down at 31,599.76 points. The company reported sales of Rs7,680 crore in the year ended 31 March.

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