Deepwish - Charity through Twitter this diwali

Deepwish - Charity through Twitter this diwali

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Deepwish was a Twitter Initiative started by Anaggh Desai which sought to raise funds charity this Diwali.

Desai and a cross section of tweeple made a commitment to contribute money to the charity Goonj for every diwali wish that contained the hashtag #deepwish

The initiative quickly gathered ground on Twitter and organisers were able to make Rs55,000 in just 36 hours. On the show we talk to Desai about what brought about this initiative and the potential impact of social media on fundraising in India.

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