Home / Industry / Infotech /  SenseGiz Technologies | A Bluetooth tracker

Enterprise name: SenseGiz Technologies Pvt. Ltd

Entrepreneurs: Abhishek Latthe (28) and Apurva Shetty (28)

Founded: February 2013

Location: Belgaum, Karnataka

Brand name: SenseGiz

In February 2013, two 26-year-old electronics engineering graduates, Abhishek Latthe and Apurva Shetty, who were former classmates in Govindram Seksaria Science College, Belgaum, decided to take their passion for technology to the next level by starting SenseGiz with an initial investment of 2 lakh of their own money.

“We wanted to start a company offering IoT products, as we found this to be the most happening sector in the technology space and besides it also required less investment than something like robotics, which I had previously dabbled in for a university project. Thus, we spent the whole of 2012 doing proof of concepts on what products would click in the IoT space, and finally came out with two products, Find and Star," explains Latthe, who prior to starting SenseGiz was vice-president of operations at Girnar Alloys Pvt. Ltd, while Shetty was a senior manager at Geared HydroPower Pvt. Ltd.

Find, the only product currently available, is a simple Bluetooth tracker that can be attached to items such as bags, phones or keys—or even pets to alert the user through a smartphone app about the location of the tagged item, and also setting off an alarm if the tagged object goes out of the pre-set range. The device, which is priced at 1,495, has a built-in waterproof, replaceable battery that can last up to six months.

Since July, SenseGiz has sold 12,000 units of Find from customers aged between 20-60 years, including 3,500 pre-orders, after the firm did crowdfunding in May, successfully raising 40,000. Find is currently available in 50 countries, including US and Japan, where the company sells its products through 40 retail stores each.

SenseGiz also has two subsidiary companies in US and Ireland, which handles 90% of its sales and marketing. “India contributes only 10% to our overall sales, although all the product development is from India. However, we believe that in the next 1-2 years, the products will catch up in India, with IoT gradually gaining ground here," said Latthe.

SenseGiz also sells its product through its own website and through e-commerce sites such as Amazon, Snapdeal, and eBay.

Star, the other product from the SenseGiz stable, is available in the form of a wearable device or a clip with a built-in battery, that can be attached to clothing, that sets off emergency alarms from a panic button on the device, through a built-in GPS tracker in case the wearer is in trouble, and also tracks fitness levels and sleep patterns, connected by Bluetooth to a smartphone app.

Star also allows users to make calls or take photos using customized gesture control pre-programmed into the smartphone app, besides allowing the user to set reminders as well. Star is available for pre-order from SenseGiz website at a cost of 7,000.

Latthe and Shetty, who have filed for five patents in India and the US, are looking to raise 5 lakh by early 2015, which will be used for further research and development, sales and marketing, and for hiring another five people that SenseGiz is looking to add to its existing team of 12, by the end of the first quarter of 2015. “Our goal is to sell 1.5 lakh units of Find and 50,000 units of Star by the end of 2015," said Latthe.

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