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Pavitra, 24, hails from Chennai and took her freelance writing career online when she began blogging on Indian designers just over a year ago. She Pop art: (left) A postcard from Lokesh Karekar’s collection; (right) T-shirt designs.started out of necessity, as she couldn’t find any other platform for new and emerging visual art from the subcontinent. Her posts are on topics ranging from desi comic books to new product launches to art auctions. The posts are long on photos but quick on words. She offers her impressions, why she likes them, and then leaves the readers to ingest the work on their own. “Great design and good art have the ability to change the way you think and feel, just like a great song," she says.


He had me at ‘loco’

Lokesh Karekar’s artistic skills are nothing short of superb. This JJ Institute of Applied Arts alumnus knows a thing or two about design. One look at his stylized Indic script illustrations or even the rendering on his desi-hip T-shirt brand locopopo, is all you need to be convinced of this fact. In a sublime mix of austere line drawings and intensely hued folksy vectors, you see a glimpse of Karekar’s visual identity. When quizzed about what inspires him, Lokesh dutifully pays tribute to his city Mumbai, among other things. Visit for more.

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Vineeta Nair discovered the world of design bloggers during a random Google search for art. “What bowled me over was the generosity with which information,

Nature inspired: Add wooden accents and Grecian accessories for an Artemis-inspired look.



To her from whom we derive our strength,

our powers, our vision, our grace, where does she dwell?

In our dreams, our inspiration,

Our breath, our space?

— Vineeta Nair

I am about to share with you a book which has long been a favourite: Goddess at Home by A. Bronwyn Llewellyn. This book introduces us to the seven Greek goddesses—Aphrodite, Artemis, Athena, Demeter, Hera, Hestia and Persephone—and explains how you can infuse your home with a divine grace worthy of the goddess in you. The book offers specific characteristics of each goddess and her symbolism along with examples of ways to welcome her into your home by adding specific objects, colours, patterns or motifs reminiscent of her.

Also See: Chatterboxes (PDF)

In a recent post I featured Goddess Athena and how you can bring home her spirit of art and wisdom. Today, I want to speak of my favourite goddess, Artemis—the goddess of all things natural, wild, free and independent. The spirit of Artemis lives in many adventurous, self-knowing women, including Jane Goodall, Amelia Earhart, or Georgia O’Keefe.

Llewellyn writes

“Although Artemis shared the quality of strength with other goddesses, she possessed an untamable individuality. She knew her own nature well and honoured it. So create a space that announces who you are, where you come from and where you are going. Make it personal; use things that resonate at the core of your being. Don’t be swayed by others’ opinions and choices. Exercise your intuition… To summon Artemis, invite nature into the den in all its wildness. Add a vase of tangled twigs or aromatic silvery Artemisia, unrefined containers of clay, drilled stones or wooden containers. This goddess roamed fearlessly through moonlit thickets. Step boldly into colour realms you may have been too timid to try. Consider warm umber or delicate bamboo, add a woodsy hue of oak or gleaming chestnut."

Decorate like Artemis

• Cover your floor with natural fibres such as coir or jute.

• Frame sketches depicting nature’s beauty in every leaf, petal and stem.

• Use natural containers of bamboo canes, twigs and basketry for magazines and other storage.

• Display photographs of your travel to exotic places, whether a continent away or the next town.

• Collect your found objects and souvenirs in a bookcase, whichever objects denote the life you have or the life you want.

Symbols of Artemis

• Moon, particularly the crescent

• Bow and arrows

• Mirror, for its clarity of self-knowledge

• Roads and harbours

Artemis’ colours

• Earth tones and colours of deep woods

• Sun-drenched meadows

• Saffron and red

• Silver

• White

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