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Business News/ Mint-lounge / The Phantom of the Riviera
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The Phantom of the Riviera

The Phantom of the Riviera

The Phantom has retained its grand stance and majestic stylingPremium

The Phantom has retained its grand stance and majestic styling

There are few occasions when one feels a bit in awe of a car. This was one of those times. I guess you can’t blame me when we are talking about a car that is an epitome of elegance, luxury, opulence, and perhaps the true lifestyle of the rich and famous!

The Phantom has retained its grand stance and majestic styling

Since the launch of the Phantom, the company has regularly introduced other body-styles of the car, which have helped spawn a family of vehicles. Now the Series II carries that forward, with the saloon, coupé, drophead coupé, and extended wheelbase saloon. So I actually had access to the complete range when I arrived in the Côte d’Azur. I decided to pick the car that really matters to our market—the saloon (despite the fact that there are a limited number of cars sold in India). But then I simply couldn’t be in the playground of the playboys and not drive the drophead coupé (which is Rolls-Royce-speak for a convertible).

Vintage wine in a new bottle: There’s an option for a starlight headliner—an LED-lights pattern in the roof lining—to emulate a starry sky

The Phantom has retained its grand stance, and majestic styling. At first glance you may not notice the changes made, and according to the company, this is intentional. It is the car that is bought by tycoons, royalty and heads of state—and they want it to be timeless.

The most noticeable change is in the face, where the distinct round headlight housing has been replaced by a slim LED strip that is rectangular. In fact, the headlights are now all LED, and include a smart LED bar through the middle, which serves as the daytime running lights. The front grille has been updated slightly too—though the typical Parthenon-inspired styling on it has been kept intact to maintain the old-world and grand feel of the car as it approaches. The car’s front and rear bumpers have been restyled, and I like this as the old bumpers made the car look really heavy and less agile. The chrome which surrounds the window line has also been broadened, and is now more distinct, especially at the rear.

A slim, rectangular LED strip has replaced the round headlight housing

The car’s cabin has also been refreshed, but you still get pretty much anything you can possibly think of—in terms of technology, gadgetry and comfort. Add to that the fact that Rolls-Royce has a wonderful bespoke tradition which allows buyers to customize the car down to the last detail.

So you could match the exterior paint colour to your favourite scarf, get leather exactly like your living room couch, or personalize the wood, metal, carpeting, and chrome too. In fact, you can also ask for other personal touches like monogrammed seats, embroidered patterns or motifs, and inlay work on the dash or windowsills. It’s all for the asking. The car also has the option of including a starlight headliner—which is an intricate pattern of LED lights sewn into the roof lining—to emulate a starry sky.

Of course, if it were mine I’d like the drophead, which has a foldable roof—and the real sky as an option. But with prices on the Phantom range starting at 4.5 crore, I can only dream of buying a Rolls-Royce.

New look: The cabin has been refreshed and buyers can customize the car

As I drove away from Monaco, into the hills that wind up the Mediterranean coastline, I started sensing the updates on the drivetrain. The 6.7-litre, 453 bhp V12 engine has been tweaked, and manages to also be 10% more fuel-efficient. But the most significant change is the brand new 8-speed automatic gearbox, which replaces the previous 6-speed. This was the real gem, with fast and effortless gear changes, and very smooth performance despite the bulk of the car. This makes driving pleasurable, and especially so in the drophead and coupé body styles, which feel a bit sportier. The saloon is more stately in comparison, with the legendary ride comfort that Rolls-Royce cars are known for. The car’s gear ratios have also been worked in a way that stability is maintained even when driving very fast—again despite the fact that the car is also long and heavy.

But then this isn’t a sports car now, is it? The buyer is not looking for very dynamic performance,but for comfort and luxury, with the option of speed and strength on hand. Or, rather, at the chauffeur’s disposal.

It takes 60 people 450 hours to hand-build one Rolls-Royce car. And that is what makes it special. The company is looking to expand into new markets like China and India, but promises to remain niche and very exclusive. Rival Bentley is looking to get a bit more volumes-oriented, and is also concentrating on segments like sports coupés and perhaps even SUVs. The Maybach ultra-luxury brand from the Daimler stable was discontinued last year. That means it really is Rolls-Royce that represents the very top end of the automobile market. And I was lucky to experience that lifestyle, albeit for a short while, before leaving the gorgeous setting and the plush cars to return to earth.

Siddharth Vinayak Patankar is the Editor, Auto, NDTV.

Write to Siddharth at roadrunner@livemint.com

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Published: 15 May 2012, 08:41 PM IST
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