Jewel tones4 min read . Updated: 20 Jun 2013, 07:42 PM IST
Studded gold jewellery is about spending on a design aesthetic, not about investment, says the co-founder of a new, online jewellery brand
Two months back, just before Livyora, an online British brand for fine jewellery, was launched formally at the British high commissioner’s residence in Delhi, Shefaly Yogendra, its founding chief operating officer, sat at the recently redone Oxford Book Store in Connaught Place, discussing the challenges of selling precious jewellery online. Especially in India, as the website does not yet offer the option of cash payment (the most preferred way for Indians to buy jewellery).
Select your Category