Insurance cover as a freebie

Offering insurance as a freebie with products and services is increasingly becoming a marketing strategy. Recently, LG Electronics India Pvt. Ltd, introduced a mobile theft insurance cover for its handset users through which it will pay back the market price if the handset is stolen. To avail the cover, a subscriber needs to file a first information report with the police within 24 hours of the theft, get the phone service blocked and send the claim to United India Insurance Co. Ltd, with which LG has entered into the agreement to provide the facility. The one-year cover is available to those who bought LG phones on or after 1 April. Subscribers of state-owned telephony provider Bharat Sanchar Nigam Ltd have something to cheer about.