Keeping things simple is the most effective form of communication and design
It was a summer afternoon and our classroom on the first-floor terrace of the old studio was like the inside of a preheated oven. We were a class of 21-year-old brats, all postgraduate students of mass communication. Some garrulous, some pensive, some flirting, some numb and some just quietly plotting their escape. I was vaguely aware that we were waiting for a guest lecture, but to this day I have no idea who it was that finally bounded up the steps and appeared in our class.