Mineral, which has had a presence at Shoppers Stop and Central stores around the country, recently opened its first stand-alone store in Infinity 2 Mall in Malad, Mumbai.

“Stand-alone stores are very much a part of our game plan. We are a very young brand and are looking to open a lot more stores," says Jaydeep Shetty, founder and CEO of the clothing brand.

The interior of the store.

The 900 sq. ft store in Infinity 2 Mall is well stocked with a collection that embodies the trans-seasonal ethos of the label. Windows are dressed in vibrant montages against canvas backdrops. The interior is painted white, with a wood floor that is an understated setting for the medley of colours, prints and textures that make up the collection. And how is the new store doing? “It was a slow start, but sales have been very good this month," says Shetty.

Fashion, Store, Label, Designer, Retail, Mineral, Lounge Exclusive

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