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Business News/ Leisure / The perils of faking it

The perils of faking it

The perils of faking it


Did Ramalinga Raju and Bernie Madoff wear fake Rolex watches? Possibly. Here’s why: The latest research states that wearing fake luxury brands increases the likelihood of acting dishonestly.

In one of a series of experiments, three researchers asked 85 females to choose a pair of branded sunglasses from a box. Half the group was told that the shades they had picked were fake while the other half was told that they had chosen authentic Chloé sunglasses. In truth, all the sunglasses were authentic Chloé ones that retailed for $400 (around Rs18,520) a pair. The participants were then given a series of tests: filling a matrix, assessing the number of dots in a square, problem solving, things like that. Around 70% of those who thought that they were wearing fake sunglasses cheated on their tests, while 30% of those who believed they were wearing real Chloés cheated.

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Published: 04 Feb 2010, 10:01 PM IST
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