The perils of faking it | Mint
Active Stocks
Fri Feb 23 2024 15:58:13
  1. Tata Steel share price
  2. 145.50 -0.24%
  1. State Bank Of India share price
  2. 759.40 -0.86%
  1. HDFC Bank share price
  2. 1,420.90 0.08%
  1. NTPC share price
  2. 337.70 -0.54%
  1. ITC share price
  2. 411.60 -0.65%
Business News/ Leisure / The perils of faking it
BackBack

The perils of faking it

The perils of faking it

Premium

Did Ramalinga Raju and Bernie Madoff wear fake Rolex watches? Possibly. Here’s why: The latest research states that wearing fake luxury brands increases the likelihood of acting dishonestly.

In one of a series of experiments, three researchers asked 85 females to choose a pair of branded sunglasses from a box. Half the group was told that the shades they had picked were fake while the other half was told that they had chosen authentic Chloé sunglasses. In truth, all the sunglasses were authentic Chloé ones that retailed for $400 (around Rs18,520) a pair. The participants were then given a series of tests: filling a matrix, assessing the number of dots in a square, problem solving, things like that. Around 70% of those who thought that they were wearing fake sunglasses cheated on their tests, while 30% of those who believed they were wearing real Chloés cheated.

Click here to read more

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Check all the latest action on Budget 2024 here. Download The Mint News App to get Daily Market Updates.
More Less
Published: 04 Feb 2010, 10:01 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App