Vintage verve2 min read . Updated: 04 May 2012, 07:36 PM IST
In the closet | Pernia Qureshi
Qureshi first made news when she styled for the movie Aisha, and mirrored the growing global design sensibility of the Indian woman. Last month, to bring haute couture within the reach of anyone and everyone, she launched her online boutique, Pernia’s Pop-Up Shop (perniaspopupshop.com).
As much as you do go giddy looking at all the clothes, shoes and bags, there is a certain precision and pattern to Qureshi’s closet. Clearly a classic dresser, she has her whites, blacks, navys and nudes all in place and in abundance. Her online boutique reflects the same ethic—a neatly put together website with a clear focus on the product and an order in categorization by designer, price, as classics or new pieces.
Asymmetrical kurtas and anarkalis by Anamika Khanna, classic silhouettes by Atsu Sekhose, chic kaftans by Ayesha Khurram, polka-dot saris by Masaba—six months in the making, Qureshi’s collection for her website is reflective of her own sense of fashion. A peek into her wardrobe reaffirms this.
After a styling internship at Elle magazine in New York, stints with French designer Catherine Malandrino as an assistant stylist and as a stylist with Harper’s Bazaar India, Qureshi returned to Delhi in 2008 to practise what she had learnt. She attributes her love and sense of fashion to her mother. “She’s the most stylish woman I know," says Qureshi. She spoke to Lounge about her passion for fashion and dressing for the summer. Edited excerpts:
Your wardrobe is a mix of classics, some statement pieces, brands and flea-market finds. Where do you shop?
Who are your favourite Indian designers?
A designer who never fails me is Anamika Khanna. Also, I love Atsu and Savio Jon. A designer who is really riding high right now is Anand Kabra. I had no green in my closet, but now I do. After looking at Kabra’s Spring/Summer collection, I wanted to buy all of it. He’s really good with prints, his cuts are unique, and he’s good with mixing Indian with contemporary.
If you had to choose between a classic and something really edgy, which would you pick?
As a stylist and designer, do you feel you have to carry a cultivated look all the time?
Not at all. Neat and presentable is a given, after that everything depends on my mood. I go with anything from jeans and tees to a well-tailored Pakistani salwar-kameez. I don’t even use make-up on a daily basis. Especially for women and girls who work and have a family, it’s impractical to be dolled up all the time.
You don’t wear too much jewellery or accessories.
Christian Louboutin is a favourite?
I love high heels, and Louboutin makes them the most comfortable and has the most variety, from basics to really cool, unique designs. He came to India and charmed everyone here. I did go through a sparkly phase, so I bought a lot of golden, silver and Swarovski-studded heels.
Give us a look for this summer.
The how-to section on your website is a great idea.
I am a stylist first, I wanted to incorporate my skill in this website, and also make it interactive and fun. The point of the how-to section was to give people an inside look into the fashion world. I’ll do styling tips, how to take the day look to evening, put together things, drape a sari. I’m open to requests.