Preeti Verma: Creating her own fashion cycle4 min read 03 Jun 2016, 03:57 PM IST
The founder of Runaway Bicycle on hating jeans, why she likes clothes she can jump around in and fabrics that get softer with age
Mumbai-based Preeti Verma finally decided to take the plunge this year. After working on her fashion label Runaway Bicycle part-time for three years, she decided to quit her job as the creative director at DDB Mudra four months ago to give fashion all her time and attention. Her new workplace in a suburb of Mumbai is a small, cozy workshop with a porch that has a mango tree and some tables for her friends to come over and work or spend lazy afternoons. “I picked mangoes from the tree to make chutney," she says excitedly. Her low-key brand of handmade clothing is reminiscent of this—the small joys of life and days spent in the sunshine with friends.
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