Get out of the rut: innovate3 min read . Updated: 08 Aug 2010, 06:23 PM IST
Get out of the rut: innovate
Get out of the rut: innovate
Fed up of being told that you need to innovate without being told how? Perhaps you need a little help—and this is what Rekha Shetty’s book Innovate: 90 Days to Transform your Business promises to do. We’ve picked out key points of reflection and action. Edited excerpts:
Day 1: Every day, persuade your team to introduce good action habits which will enhance your performance. Look for action plans at the end of each of the 90 days.
Day 3: Be ready for change—if you continue in the old ways, you will continue to lose.
Day 4: Innovation should be a part of everyone’s job description.
Day 6: The lack of collaboration between departments stifles innovation. What can you do differently in your organization?
Day 7: Have a long-term goal and stick to it through difficult times.
Day 8: Teamwork drives innovation. Challenge each other when working together.
Day 11: Money and resources are essential lubricants of the innovation process. Ensure top-management clearance and support in advance.
Day 12: Failure is not falling down, but staying down. Get up. Act.
Day 13: Think outside the box. Eliminate the box. Eliminate non-value-adding activities.
Day 14: Innovation should be focused on specific business goals.
Day 15: An open office atmosphere ensures greater productivity.
Day 16: Be supportive of subordinates who try something and fail, only then will your employees be bold enough to be innovative and creative.
Day 17: Efficient meetings are a trademark of innovative organizations.
Day 18: Practise listening to your team, using In-Out listening.
Day 19: Maintain silence for half a day. Put the phone on silent.
Finalize the design for an innovation website and e-learning modules.
Launch the innovation initiative with a contest.
Inaugurate the innovation centre. People may be encouraged to introduce new ideas.
Set up an e-group and encourage greater use of the website.
Facilitators and outside consultants can be leveraged to kick-start innovation.
Day 24: Rewarding team creativity enhances teamwork.
Day 25: Be supportive of subordinates or colleagues who have committed genuine mistakes without ulterior motives.
Day 26: Give everyone a notebook which will then become a long-term goal book. Let people record five things in their lives they are thankful for.
Day 27: Speak, write about and publicize small successes.
Day 29: The customer is not a passive recipient of your product but a creative participant. Listen and invent with him.
Day 30: Talk to marketing and salespeople and learn about the changing aspirations of customers.
Day 31: Become for a day a customer of your product. Go out and try to buy it.
Day 33: Call your customer to ask him what new service you can offer.
Day 34: Work out a new source of revenue from an activity that has just been introduced. See how you can turn a cost centre into a profit centre.
Day 35: Do not lose hope, every venture or effort cannot be successful. Try again. And again—but in new directions.
Day 37: Idea generation programmes are efficient tools for innovation. Appreciate talent.
Day 38: Be patient with teething problems. Debug as you go along.
Day 40: Eliminate activity or expenditure that does not add value for the customer.
Day 45: Pick up the best practices from competitors, other industries, suppliers and customer.
Day 49: Beware of obvious solutions! And make people time conscious.
Day 54: The rules for thinking are different from the rules for doing.
Day 57: Everyone should take responsibility and ownership.
Day 61: Take responsibility for change. Write down and implement one change in your organization.
Day 66: An ounce of action is worth tonnes of email, paper and speeches. Implementation is the key to innovation
Day 72: Cooperate instead of confronting.
Day 81: Teams ready to roll are like warriors getting ready for battle. Keep spirits high.
Day 85: Put up a total action plan where everyone can look at it and record their comments.
Day 89: Begin writing about the change initiative as a part of your company’s history.
Day 90: Take the decision to change the status quo wherever you can.
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