Leagues of extraordinary sportspersons
In a bid to replicate the IPL model, the Indian Super League and Pro Kabaddi have roped in actors and sponsors keen on cashing in on lucrative prime-time matches. Young audiences want more than just cricket and our stars, who have fingers in the pie, are happy to oblige
It can all be traced back to 2008. The inaugural season of the Indian Premier League (IPL) Twenty20 cricket tournament managed to bring together two of India’s passions—cricket and entertainment. The first season proved to be a big hit with audiences and a giant money-spinner for the Board of Control for Cricket in India (BCCI), which organizes the extravaganza.