I laughed as the store sales representative showed, and asked me to try on four pairs of shoes of different brands as I went shoe shopping before my first marathon. “I don’t know what to look for; so far I’ve bought shoes based on attractive colours and low prices. These are basically white and expensive," was my response. I would sum that up as how most of us buy running shoes. “Yes, I’ve got a great pair of shoes, they’re Reebok’s latest ones,"— is the first thing one hears; and not—“they feel great while running".
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