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Business News/ Mint-lounge / Features/  How the Bollywood Diwali release lost its shine
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How the Bollywood Diwali release lost its shine

Has the festival of lights given way as Bollywood’s favourite release date to other holiday slots such as Eid and Republic Day?

Passers-by outside Maratha Mandir theatre look at the posters of this year’s Diwali releases, ‘Secret Superstar’ and ‘Golmaal Again!!!’. Photo: Abhijit Bhatlekar/Mint (Abhijit Bhatlekar/Mint)Premium
Passers-by outside Maratha Mandir theatre look at the posters of this year’s Diwali releases, ‘Secret Superstar’ and ‘Golmaal Again!!!’. Photo: Abhijit Bhatlekar/Mint (Abhijit Bhatlekar/Mint)
Deepika Padukone made her debut with the 2007 ‘Om Shanti Om’.
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Deepika Padukone made her debut with the 2007 ‘Om Shanti Om’.
Manoj Desai, executive director of Maratha Mandir. Photo: Abhijit Bhatlekar/Mint
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Manoj Desai, executive director of Maratha Mandir. Photo: Abhijit Bhatlekar/Mint

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