It is rare to enter a wedding-wear store in India and not be blinded by bling. Refreshingly, Shantanu & Nikhil’s new menswear flagship store in Mumbai is minimalistic in essence. The designers have complemented modern touches in their collection with interiors to match.

The good stuff

Right opposite the Naval Dockyard in south Mumbai, the store is inside a heritage building. The Kala Ghoda precinct is increasingly the most coveted location for fashion brands, and this label finds itself in good company with Gaurav Gupta, Ensemble, Anita Dongre and others nearby. Through its glass doors, you walk into a signature minimalism. “Less has always been more for us," says Shantanu Mehra.

The interiors have a masculine vibe, with neat lines, concrete walls with brass strips running through them and a high wooden ceiling. It houses the duo’s latest collection of wedding wear and occasion wear.

The stark grey interior is a contrasting backdrop to the soft drapes of the pastel jersey kurtas (delicately embroidered in white, the organza pocket squares in dusty blue and peach might remind you of your grandmother’s favourite handkerchief), the décor is in sync with sharply tailored bandhgalas and kurtas in dark colours, some with leather trimmings and military-style details.

Making it a one-stop-shop for the overstressed groom, the store also sells shoes to match outfits. We spotted an interesting pair of mojris with gold spikes on them, perhaps a good match with a bandhgala of laser-cut leather detailing—perfect for a man who can wear tradition with his own edge to it. The designers will take bespoke orders.

The not-so-good

The mezzanine level cosily houses the glitter, the embroidery, the routine Indian wedding wear. There is nothing to miss if you decide against the walk upstairs.

Talk plastic

The prices for apparel start at 48,000, for footwear, from 28,000, and pocket squares are for 5,000.

Men’s Couture Store, Dresswalla House, 72 Ali Building, Shaheed Bhagat Singh Road, KalaGhoda.

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