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Business News/ Mint-lounge / No going far for this cigar
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No going far for this cigar

No going far for this cigar

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Arturo Fuente, the world-renowned cigar brand, is now available in India.

It was launched on Friday at The Taj Mahal Hotel in Delhi by Fazco Exim Pvt. Ltd, the official distributor of the brand in India. This also marks Arturo Fuente’s entry into the Asian market.

“India is the door to Asia. Indian people understand the meaning of a good life. It is a privilege for us to enter the Indian market," says Joshua Meerapfel, the international representative of the family-owned brand.

“Aged tobacco is good tobacco," says Meerapfel. “And a lot depends on the rollers too. Every single one of our rollers is trained for four years. We exercise extreme care at every step of the cigar-making process, be it planting, picking, drying or the final rolling of the cigar."

This expertise has given Fuente cigars, such as the Opus X and the Hemingway, almost legendary status among aficionados.

Arturo Fuente employs over 500 torcedors or cigar rollers to produce over 24 million cigars a year. “We never rush the hands of time", goes an old Fuente family maxim, and the present generation still swears by this.

“Growing tobacco is like raising children," says Meerapfel. “Quite like kids, different cigars have different needs."

Indeed.

The cigars cost between 800 and 3,000. To order, email kastros@hotmail.com, or call Manish Datt at 9811667788.

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Published: 31 Jan 2011, 07:13 PM IST
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