u Power of two

In 1938, Bill Hewlett and Dave Packard were working in a small garage in Palo Alto, California, building their first product, an audio oscillator. It was the start not only of a legendary company, but also of the metamorphosis of the Silicon Valley. Journalist Michael S. Malone is the first to get the full story of Hewlett Packard in Bill and Dave, based on exclusive access to corporate and private archives and hundreds of employee interviews. He draws on new material to show how some of the most influential products of our time were invented and how a culture of innovation drove HP’s success.

Bill and Dave:

By Michael S. Malone,

Portfolio, 438 pages,


u Trade tell-all

The word “globalization" has become loaded with meanings and associations in the last decade. In Bound Together, an insightful as well as entertaining book, Nayan Chanda traces the exploits of traders, preachers, adventurers and warriors throughout history, and concludes that the idea of globalization is as old as human civilization. For Chanda, globalization is a process of interdependence that began thousands of years ago and continues to this day with increasing speed and ease—from the lone adventurer carving out a new trade route to the ambitions of great empires.

Bound Together:

By Nayan Chanda,

Penguin, 392 pages,


u Service manual

Ron Kaufman, an expert in the field of customer service and author of many best-selling books and manuals, writes like he teaches at his customer service training college, in his new book, Up Your Service! It is a fast-paced and action-oriented book that translates professional jargon and concepts into simple, easily applicable ideas. It is sprinkled with relevant examples of service we encounter in everyday life. Kaufman is known for his humorous approach to teaching and this book has a generous dose of it. So, how do you

make customer service work? Build a mindset to take your service up, Kaufman says, and develop a service culture that “sizzles and succeeds".

Ron Kaufman, East West, 298pg, Rs295Up Your Service!

By Ron Kaufman,

East West, 298 pages,


u Geared to groom

In his earlier book, The Toyota Way, author Jeffrey Liker explained Toyota’s remarkable success through a 4P model for excellence—Philosophy, People, Problem Solving and Process. Liker, with co-author David Meier, provided more insight into the practical application of these four principles in another book, The Toyota Way Fieldbook. With Toyota Talent, the two experts on the company say Toyota doesn’t just produce cars, it produces talented people. The book is a walk through the rigorous methodology used by the company to grow high-performing individuals from within. They also provide specific examples necessary to train employees in all areas.

Jeffrey Liker& David Meier, Tata McGraw, 240p, Rs299Toyota Talent:

By Jeffrey Liker and David Meier,

Tata McGraw, 240 pages,


u Crash course

In his new book, The Self-Destructive Habits of Good Companies, Jagdish N. Sheth, a professor of marketing at Emory University, Georgia, USA, and an authority on strategic thinking, delves into the seven habits that spell the death of a company: “As companies go from survival to success, and from success to greatness, they begin to acquire some bad habits." Sheth has identified denial as one of those which, he says, occurs like clockwork in companies.

Jagdish N. Sheth, Wharton School Publishing, Rs395, 304pgThe Self-Destructive Habits of Good Companies:

By Jagdish N. Sheth,

Wharton School Publishing, 304 pages, Rs395.

Courtesy: Landmark bookstore