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Experts say that with real estate prices now beginning to get real, this is the right time to buy your dream home.

In the past six months, prices have plunged 5-10% across India and developers predict a further slide of 10% before the housing market bottoms out. Says Raminder Grover, CEO of Mumbai-based Homebay Residential Pvt. Ltd, a subsidiary of Jones Lang LaSalle Meghraj: “This is a good time to buy your home because you can negotiate with developers. You can bargain for many freebies such as special tiles, flooring or better sanitaryware."

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It is good news if you are about to get into the housing market, but if prices are expected to slide further in a few months, should one wait? “If you are buying ready-to-move-in residential property and have to take loans and leverage bank money, then it makes more sense to wait," says Sanjay Sharma, MD of, a real estate portal. “The cost will not be compensated by the rent or the appreciation of the property in the next six-nine months at least."

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While prices are expected to drop further, one can never catch the bottom of the housing market, says Anshuman Magazine, MD of property consultancy firm, CB Richard Ellis. “You can never time the market. How do you know what will happen to prices?" he asks.

With demand down by 30-40%, actual conversions from enquiry to sales too have been down, says S.G. Maheshwari, former chairman of Estate Agents Association of India. Realty players have been trying hard to create conversions by offering discounts and freebies such as free parking space, club membership, free interiors, modular kitchens and shower cubicles, to name a few. Many are also offering “EMI holidays" to buyers till possession of the flat. A number of developers also want to cash in on the upcoming festive season.

Yet, top developers aren’t really giving away price discounts because they had bought land at steep prices and have to repay financial institutions and private equity companies from whom they have borrowed, say analysts. “Developers are offering sops. If you include those things then it is a decline in prices," says Magazine.

Some developers have still not come to terms with the market reality and are holding on to the existing prices, says Sanjay Verma, executive managing director, South Asia, Cushman and Wakefield Inc. “They cannot hold on for long," says Verma. “Eventually, prices will have to come down. In the next two quarters, we could see some decline in prices."

Prakash Gurbaxani, chairman of Bangalore-based QVC Realty, India’s first venture capital-funded real estate firm, says though the time is right to buy a property, buyers must follow a checklist. “Your decision making should be based on the location. First choose the property, and then go for the price," he says.

Buyers should not make a call on purchasing a house based on interest rates, warns Renu Sud Karnad, joint managing director of HDFC Ltd. “There is no need to wait for interest rates to fall since 90% of the people borrow at a floating rate of interest," she says.

However, if you are planning to invest in real estate, experts say these are not good times. “This isn’t the time for investors unless one invests in a ready apartment which can be given out on rent," says Maheshwari. “With delays crippling every other project, investors should stay away from projects that are far from delivery."

Magazine adds that investors should not expect any exponential increase in realty prices similar to the ones the sector experienced in the last two-three years.






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